Most owners are quietly certain they know what their customers want. And most are partly wrong — because they're guessing from inside the business, where it's almost impossible to see your own offering the way a customer does. The cheapest, most powerful research available to you is also the most underused: actually asking, and then actually listening.
Not a long survey. A real conversation. Why did you choose us? What nearly stopped you? What would you change? What do you wish we offered? The answers are often uncomfortable and almost always useful — they reveal the gap between the business you think you're running and the one your customers experience.
The catch is the listening. It's tempting to defend, explain, or hear only what confirms what you already believed. The owners who grow fastest are the ones who can sit with "here's what's not working" without flinching — because that feedback is a free map to a better business.
Your customers are telling you how to grow. The only question is whether you're asking.
Building customer insight into how you run and grow is part of the Grow course.
Or find your stage with the free Business Stage Assessment.
Annie
More from Nexus Business Management at nexusbusinessmanagement.au →